Shalom Schneidman Mr. Shalom Schneidman has been a director of the company, and the chairman of the Board of Directors since 1989. Mr Schneidman is also a director of several companies in the group and of two private companies, Schneidman Investments and Development Ltd. and S. S. Unity Holdings Ltd.   Avinoam Schneidman Mr. Avinoam Schneidman is a director of the company and of several other companies in the Group, and has been a member of the company's Board of Directors since 1989.   Muki(Moshe) Schneidman Mr. Moshe Schneidman has been the company's CEO and a member of the Board of Directors since 1989, as well as serving as a director at a variety of companies in the group. Mr. Schneidman is also a director of three private companies, Schneidman Investments and Development Ltd., M.S. Unity Holdings Ltd., and Moshe Schneidman Management Services Ltd.   Doron Schneidman Mr. Doron Schneidman has been a director of the company and a member of the Board of Directors since 1992. He has been CEO of Direct Insurance Financial Investments since January 2001, and also serves as chairman of the Board of Directors of Adgar Investments and Development Ltd., and as a director of a variety of companies in the group. Mr. Schneidman is also a director of Schneidman Investments and Development Ltd., Doron Schneidman Ltd., D.S.B.I Holdings Ltd., Beta Investments and Development Ltd, A.D.S. Unity Holdings Ltd., and D.S. Paving Ltd.   Ronen Nakar Mr. Ronen Nakar has been the company's Vice President of Finance since 2002. He is also Vice President of Finance at Adgar Investments and Development Ltd. Mr. Nakar is a CPA by profession.   Shlomo Bohbot Mr. Shlomo Bohbot has been the company's accountant since 1993. Mr. Bohbot has a high school education followed by four years of study at the College of Management and two years of study at Bar-Ilan University   Ori Stern Mr. Ori Stern has been the company's Deputy Director of Finance since 2007. Mr. Stern is an CPA by profession.   Benjamin Adar Mr. Benjamin Adar has been the company's Secretary since 1982. Mr. Adar is a lawyer and a graduate of the Law Faculty at the Hebrew University of Jerusalem.