Direct Insurance continues to cement its position as one of Israel’s leading employers: the company ranked #6 in CofaceBDI’s ranking of the 100 best companies to work for in Israel for 2025, and again this year retained first place in the finance sector and among insurance companies.
Israel’s first direct-insurance company continues to be positioned at the very top of the best places to work, once again taking #6 out of the 100 best companies to work for in the overall ranking, and again placing #1 in the finance sector and among insurance companies. In the overall ranking it is placed after Nvidia, Israel Aerospace Industries, Google, Microsoft and Applied Materials.
“This achievement reflects Direct Insurance’s ongoing commitment to investing in its people — in development, well-being, personal and professional growth, and in creating a work environment that combines business excellence with genuine human care.”
Dafna KleinerVP Human Resources, Direct InsuranceThe company was chosen as a preferred workplace by hundreds of thousands of employees across the economy who selected it in the “Best Companies to Work For” ranking, conducted annually by the research firm CofaceBDI and regarded as one of the key benchmarks in the Israeli labor market. Notably, the ranking does not charge companies for participation or publication, and is based on surveys of employees and HR managers as well as companies’ financial data, spanning a range of sectors including high-tech, industry, finance, healthcare and more.
About Direct Insurance
IDI Insurance Ltd. (“Direct Insurance”) is the pioneer of the direct-insurance model in Israel. It has operated for more than 30 years and is the largest and leading company in its field. The company is ~40.6% held by Direct Insurance – Financial Investments and its controlling shareholders, with the majority held by the public. It operates on a differential pricing mechanism that weighs each customer according to their individual data. This advantage, combined with advanced technological infrastructure and operational efficiency, enables the company to offer competitive prices and a high level of service for the benefit of the consumer. The company offers its customers a wide range of insurance services including, among others, auto, home, health, overseas-travel, mortgage insurance, savings policies, small-business and life insurance.
