Zur Shamir is a financial services group dedicated to serving consumers and their families through its subsidiaries, providing comprehensive solutions to meet their financial needs. With a strong commitment to innovation and the use of cutting-edge technologies, the group’s companies offer high-quality, diverse products at competitive prices. Backed by industry-leading experts, our broad portfolio delivers personalized financial solutions that drive long-term stability and growth. By simplifying and optimizing financial services, Zur Shamir’s subsidiaries enable our customers to focus on what truly matters, reinforcing the group’s role as a trusted financial partner throughout their journey.
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Neema is expanding its collaboration with Mastercard Move to enable real-time international money transfers to Israel for consumers and businesses, through a direct connection to MASAV.
→Direct Insurance again ranked #1 in the finance sector and among insurance companies in CofaceBDI's Best Workplaces ranking, placing #6 overall in the 2025 list of the 100 best companies to work for in Israel.
→Zur Shamir summarizes Q1 2026 with comprehensive income attributable to shareholders of approximately NIS 33 million (growth of ~24% vs. the corresponding quarter), record shareholders' equity of ~NIS 772 million, and a dividend distribution of ~NIS 16 million in respect of Q1.
→The company announced a dividend distribution of ~NIS 65 million, representing ~73% of Q1 profits, similar to the corresponding quarter last year.
→Direct Finance closes a strong Q1 2026: ~31% growth in loan originations, ~41% in net income from finance operations, and ~158% in net income, alongside a dividend distribution announcement of ~NIS 33.7 million.
→Vision & Strategy