Group Companies
A serial disruptor in the insurance category, harnessing technology to create high quality, affordable products to all consumers. IDI holds two of the most memorable insurance brands in Israel: “Direct Insurance” (5) and 9 Insurance.
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Neema is a global payments company offering a suite of financial solutions for individuals and businesses. We provide digital accounts & light banking services for under-served communities, and a fast, secure payments network for financial institutions and businesses.
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Direct Finance has revolutionized the consumer credit category in Israel, transforming how individuals secure loans and mortganges. Maintaining record levels of revenue and profitability, we've firmly established ourselves as the larget, non-bank consumer credit company in Israel.
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Adgar Investments and Development leads in innovative property solutions, including data centers and co-working spaces through its Brain Embassy brand. Focusing on office real estate, Adgar provides flexible solutions to multiple businesses, transforming work environments and enhancing productivity.
→Our Brands
Direct Insurance
Direct Insurance is an iconic brand in Israel, renowned as the most memorable brand in the financial sector. Founded in 1994, it prides itself on offering affordable prices and excellent service.
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Direct Finance
Direct Finance (Mimun Yashir) is the most memorable non-bank consumer credit brand in Israel, offering innovative loan and credit solutions directly to consumers since its inception.
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Neema
Neema offers innovative non-bank financial solutions, specializing in cross-border payments and digital accounts. With a user-friendly platform, Neema provides efficient, secure banking services for individuals and businesses globally.
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Adgar Investments and Development
Adgar Investments and Development specializes in the management and development of flexible office solutions. Operating in Israel, Canada, Poland, and Belgium, Adgar offers innovative, adaptable office spaces designed to meet modern business needs.
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The Brain Embassy
The Brain Embassy offers innovative coworking spaces designed for creativity and collaboration. Tailored to diverse businesses, from freelancers to startups and large companies, we provide flexible office solutions in Israel, Poland, Belgium, and beyond.
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Direct Finance Mortgages
Direct Finance Mortgages offers innovative, non-bank mortgage solutions. We provide personalized, efficient, and transparent mortgage services to meet diverse customer needs.
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9 Insurance
9 Insurance is Israel's leading digital insurance brand, offering comprehensive, cost-effective car, home, and travel insurance with user-friendly online services and an innovative mobile app.
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CarWiz
CarWiz is a premier online marketplace in Israel for buying new and used cars. It offers a personalized, hassle-free car buying experience with a user-friendly interface and advanced search algorithms, connecting customers with thousands of vehicles from leading dealerships and individuals.
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Greems
Greems is an innovative EV charging management company, optimizing electric vehicle charging with smart solutions for operators, enhancing efficiency, sustainability, and user experience.
→OUR CAMPAIGNS
9 Insurance
Udi and his father forgot their password for 9
Direct Insurance
Standup comedian Roy Bar Natan combines his house and car into a transformer suit on his continuous quest to save on his insurance premiums
9 Insurance
Udi's father arrives at the local Asian restaurant, on his continuous quest to purchase online insurance
9 Insurance
Udi's father arrives at a construction site to buy property insurance
Direct Insurance
Special Agent Lior Raz in a hot persuit of a strage house on wheels
Direct Insurance
Special agent Lior Raz scubadives to a flooded house on his mission to inform the owner on 5 Insurance new bundle offering