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Reimagining Financial Services

Since 1963
Who are we?

Zur Samir group empowers all people with fast, efficient and innovative financial solutions that enhance their security, comfort and prosperity

Zur Shamir in Numbers

10 

Brands

2,800+ 

Employees

70 

Years of Activity

4.7% 

Return on Equity

(2024, in annual terms) 

5.3 B ILS

Revenue

(Consolidated Revenue for all Subsidiaries, 2024) 

Business Verticals

Insurance

Insurance

Our longest standing business and part of our group’s DNA. Powered by IDI insurance company and our iconic direct insurance brands 5 and 9.

Consumer Credit

Consumer Credit

With Direct Finance, the largest non-bank consumer credit company in Israel, we’ve enabled millions of clients to realize their dreams through innovative and accessible credit solutions.

Neo-Banking

Neo-Banking

With Neema, we promote financial inclusion by providing innovative, secure solutions for under-served and non-banked communities, transforming lives with accessible digital banking services worldwide.

Real-Estate

Real-Estate

With Adgar Real Estate and Development, a leader in flexible office solutions. We transform urban landscapes with cutting-edge developments, creating vibrant, sustainable spaces for business communities to thrive.

Insurance

Our longest standing business and part of our group’s DNA. Powered by IDI insurance company and our iconic direct insurance brands 5 and 9.

Consumer Credit

With Direct Finance, the largest non-bank consumer credit company in Israel, we’ve enabled millions of clients to realize their dreams through innovative and accessible credit solutions.

Neo-Banking

With Neema, we promote financial inclusion by providing innovative, secure solutions for under-served and non-banked communities, transforming lives with accessible digital banking services worldwide.

Real-Estate

With Adgar Real Estate and Development, a leader in flexible office solutions. We transform urban landscapes with cutting-edge developments, creating vibrant, sustainable spaces for business communities to thrive.

Portfolio

IDI Insurance

A serial disruptor in the insurance category, harnessing technology to create high quality, affordable products to all consumers. IDI holds two of the most memorable insurance brands in Israel: “Direct Insurance” (5) and 9 Insurance.

Neema

Neema is a global payments company offering a suite of financial solutions for individuals and businesses. We provide digital accounts & light banking services for under-served communities, and a fast, secure payments network for financial institutions and businesses.

Direct Finance

Direct Finance has revolutionized the consumer credit category in Israel, transforming how individuals secure loans and mortganges. Maintaining record levels of revenue and profitability, we've firmly established ourselves as the larget, non-bank consumer credit company in Israel.

Adgar Investment and Development

Adgar Investments and Development leads in innovative property solutions, including data centers and co-working spaces through its Brain Embassy brand. Focusing on office real estate, Adgar provides flexible solutions to multiple businesses, transforming work environments and enhancing productivity.

Our
Brands

neema logo direct finance logo direct insurance logo The Brain Embassy logo Auto logo CarWiz logo 9 Insurance logo direct finance mortgages logo greems logo

Investor
Info

March 31, 2024

Direct Finance Q1 2024 Financial Results

pdf ↓