Neema, a global cross-border payments platform for banks and financial institutions, has announced the expansion of its collaboration with Mastercard Move — Mastercard’s suite of money-transfer solutions. Under the move, real-time international money transfers to Israel will become available for consumers and businesses.
The move builds on an existing collaboration under which Neema leverages the Mastercard Move network to enable fast, secure money transfers from Israel to numerous destinations worldwide for businesses and individual customers.
“A collaboration with a global leader such as Mastercard represents a meaningful vote of confidence in Neema’s technology and in the deep infrastructure we have built within the Israeli financial system. Over the years, navigating the Israeli banking environment — characterized by strict regulation and legacy systems — has posed a challenge for international companies. By combining our platform, which is connected directly to MASAV, with Mastercard Move, we are removing traditional barriers and enabling smoother, faster and more cost-efficient money transfers. Together, we are changing the way businesses and consumers around the world send money to Israel.”
Efficient cross-border money transfer remains a top priority for banks and payment service providers, particularly as demands for speed, transparency and convenience continue to rise. In Israel’s developed and regulated financial environment, Neema provides advanced fintech solutions that complement existing financial infrastructures and help streamline the flow of funds to and from Israel. This is especially significant for international companies seeking to operate in the Israeli market efficiently and seamlessly.
Through a direct connection to MASAV, Israel’s central clearing and payments infrastructure, Neema provides a robust local infrastructure that enables real-time money transfers to accounts in Israel.
About Neema
Neema has developed a global payments platform designed to make international money transfers faster and more accessible. What began as a digital account that helped people send money to their families in other countries has evolved into a cross-border payments platform serving financial institutions around the world. Today the company serves fintech companies and electronic money institutions (EMIs), enabling them to transfer funds to more than 120 countries through a single API. Neema’s proprietary Dynamic Routing® technology selects the optimal transfer route for each transaction, setting a new standard in international payments. Neema is ~98% owned by Direct Insurance — Financial Investments, part of the Zur Shamir group.
About Zur Shamir
Zur Shamir is a leading holding company investing in insurance, finance, income-producing real estate and global financial services. The company holds, through Direct Insurance — Financial Investments (88%), ~41% of IDI Insurance, the pioneer of direct insurance in Israel, operating for over 30 years and the largest in its field. In addition, it holds ~44% of Direct Finance, the leading company in auto loans and a growing mortgage lender; ~54% of Adgar, operating in income-producing real estate with assets totaling over NIS 5 billion. Direct Insurance also holds ~98% of Neema, which engages, inter alia, in global financial services including via a money-transfer application.
