Partnerships

has partnered with Direct Insurance Financial Investments in Israel to accelerate digital transformation and broaden their insurance offerings. This collaboration also powers their joint operation of GDH TLV, MSI’s innovation hub in Israel. Together, they are driving innovation across diverse sectors, including insurtech, fintech, and climatech, focusing on developing advanced solutions that enhance customer experience and operational efficiency.

Direct Finance has partnered with Menora Mivtachim, one of Israel's largest insurance groups, to enhance its mortgage lending operations. As part of this strategic collaboration, Menora Mivtachim acquired a 15% stake in Direct Finance’s mortgage subsidiary for approximately 19.4 million shekels. This partnership strengthens Direct Finance’s ambition to become the biggest non-bank mortgage provider in the Israeli market, leveraging Menora Mivtachim’s financial strength and market presence for further expansion and innovation.

Leumi Partners is an Israeli investment banking firm offering services in mergers and acquisitions, underwriting, direct strategic investments, real estate financing, and technology investment banking. Leumi Partners has been a long-standing investor in the Zur Shamir group both through its investmnets in our subsidiaries, and as a strategic investor in Direct Insurance Financial Investments (DIFI).